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(The Root) — Betty Everett sang it best in 1964: “If you want to know if he loves you so, it’s in his kiss.” Nearly five decades later, that maxim still holds true for smooching purists and presidents alike. Just ask Michelle Obama.

Earlier this month, while taking in a Team USA basketball exhibition game at the Verizon Center in Washington, D.C., the Obamas were caught by the arena’s “kiss cam,” not once, but twice. The first time, the president tried to get away with just a hug. Nope, not good enough, booed the folks from courtside to the nosebleeds.

On the second go-round, with some help from 14-year-old first daughter Malia, the president turned to face his wife and plant one on her. And the crowd went wild.

But why?

Obama Inauguration 2009

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